Partner Trends #031

Your weekly source for news in the world of channel partners, strategic alliances, and partnerships.

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Partner Up Updates

Quick personal update. I’ve decided to trade in hot and humid summers for cold and snowy winters. Starting the week of June 21st, I’ll be in the middle of relocating my family from Texas to the northeast, so there will not be a weekly edition until the beginning of July.

Behind the scenes, I’m working on a new weekly show in Clubhouse that will start in July. We’ll get into the latest partnership, alliance, and partner program headlines and will have a few surprise guests along the way.

Currently, Clubhouse is still invite-only, so if you need an invitation, please let me know! In addition, you can follow, connect, and message me through Twitter or LinkedIn for the latest updates on this exciting new venture.

On with this week’s headlines…


Around the Industry

  • Hopin, a leading online event management platform provider, announced that it had acquired the leading onsite event solutions provider, Boomset. With the acquisition, Hopin will now provide users onsite event tools to complement its virtual offerings to enable anyone to plan, produce, and share events in an in-person, hybrid, or virtual setting.

  • On-demand goods, food, and alcohol delivery service Gopuff announced that it had acquired fleet management platform rideOS for $115 million. RideOS provides advanced routing, dispatch, and fleet optimization solutions in the ride-hailing and logistics space. With the acquisition, Gopuff can leverage rideOS’ technology to expand into more complex and high-density cities and reduce delivery times.

  • Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, announced that it would acquire Owler, the world’s largest community-based business information and insights platform. Owler’s community consists of 5 million active business professionals who contribute up-to-date business information to 14 million company profiles. The acquisition gives Meltwater the ability to combine Owler’s proprietary information with its online news and social media insights to bring greater value to its global customers in areas such as sales intelligence and risk management.


Partner Program Announcements

  • GitLab, a leader in DevOps application development, announced that it had enhanced its Global Partner Program to support its partners further. In addition to expanding technical partner integrations, GitLab introduced a new GitLab Certified Services Partner Program. The new program will include technical enablement and training certification programs to help partners deliver value-added services to customers who are new to GitLab.

  • Avanan, a leader in cloud email and collaboration security, announced its Global Channel Partner Program launch. The new program will offer value-added resellers (VARs), managed service providers (MSPs), and managed security service providers (MSSPs) tools and resources that enable them to offer Avanan’s patented email pre-delivery protection security to customers.


Partnership Announcements

  • Diversified, a leading global technology solutions provider, announced that it would partner with Vyopta to power the collaboration platform intelligence fit its PULSE offering. The partnership will combine Diversified’s IoT managed service offering with Vyopta’s products to monitor, manage, report, and analyze the IoT landscape. Diversified is currently a Vyopta Certified Deployment Partner and already has deep expertise with the Vyopta platform to incorporated its core services into its offerings.

  • Wipro, a leading global information technology, consulting, and business process services company, announced a strategic partnership with FEV, a leading global engineering provider, to develop and market solutions for Software-Defined Vehicles (SDV). An innovation lab will be created to develop automotive use cases, engineer scalable software, electrical/electronic architecture, and develop system features.


Recent Articles

  • I recently had the opportunity to chat with Mark Brigman on his Partnernomics podcast on the importance of alliances for bringing complete solutions to market. If you’re not a follower of his podcast, I highly encourage you to check it out. Listen to the episode here.


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