Partner Trends #030
Your weekly source for news in the world of channel partners, strategic alliances, and partnerships.
I started Partner Up as a fun side project to write about our world of partnerships and alliances, and I’m very grateful to everyone who has subscribed!
If you enjoy or get value from Partner Up, I would greatly appreciate it if you’d share this with your friends and colleagues.
If you're new here, you can read my introductory post to learn what Partner Up is all about.
If you're not a subscriber yet and want to sign up for future issues, enter your email below.
Around the Industry
To provide a more robust experience for work and learning in the new hybrid world, Cisco announced it would acquire Involvio, a leading student experience platform. Involvio provides a suite of education-focused products that help colleges and universities improve their student experience, engagement, and retention. Before the announcement, Involvio partnered with Cisco to architect its Webex Education Connector, an integration that securely embeds Webex collaboration capabilities into learning management systems.
Partner Program Announcements
Nutanix, a leading private, hybrid, and multi-cloud computing provider, announced the expansion of its partner program. The Nutanix Elevate Service Provider Program extends the current benefits of its Elevate Partner Program to service providers, such as managed and cloud service providers globally. The new program adds two new partnership levels, Authorized Service Provider and Professional Service Provider, that deliver services to small, mid-market, and enterprise organizations. Partners who join the program will receive benefits such as training, exclusive software licenses, and enablement resources.
Clyde, a provider of extended warranties and accident protection in eCommerce, announced its new partner program launch. The new partner program will give digital agencies and technology partners the ability to service merchants drive additional revenue, retain customers, and scale their tech stacks. Partners who join the program will receive resources such as training and collateral and access to discounts and opportunities to earn revenue from client referrals.
SnapLogic, a leading Intelligent integration platform provider, announced that it had enhanced its partner program. The updated Partner Connect Program helps global technology, consulting, and OEM partners capitalize on the growing market opportunities for enterprise automation and integration services. Enhancements to the program include three new partnership tiers, updated sales resources, training, go-to-marketing enablement, and business planning support.
Commvault, a global software leader in data management for cloud and on-premise environments, announced enhancements to its Managed Service Provider and Aggregator Partner Advantage Programs. Updates to the partner programs center on partner success as a key foundation. The programs will now offer MSPs and Aggregators access to critical elements for success, such as multiple ways to earn incentives, opportunities for joint selling, in-region support, expanded training, and updated marketing resources.
C3 AI, an enterprise AI application software company, and Snowflake, a leading cloud-based data platform services provider, announced a new partnership to help enterprise customers accelerate the delivery of the next generation of enterprise applications. The partnership combines C3 AI’s suite of enterprise AI applications and Snowflake’s data, platform, and ML services to give enterprise users the ability to accelerate the development of enterprise applications.
Nutanix and Hewlett Packard Enterprise announced an expanded partnership to accelerate hybrid cloud and multi-cloud adoption. The partnership will create a fully managed cloud service that enables customers to deploy applications and databases in minutes while gaining the governance, visibility, and compliance of an on-premise environment.
When startups pursue partnerships with larger companies, it can often lead to a one-sided partnership where expectations and value favor one over the other. Setting internal and external expectations early can often go a long way to ensuring success in the partnership.
Did you enjoy this article? Subscribe now to get instant access to the latest articles covering partnership and alliance growth and management when they arrive.